You know and love her from The Hills, but did you know Audrina Patridge is a swimwear designer now? She launched Prey Swim last year and we are completely obsessed with her designs!

Audrina spoke with us about the biggest challenges of starting a new fashion line as well as what she’s learned from growing her business. You’ll be able to hear her entire story on July 15th at Simply LA, but for now, get the scoop on what inspired her latest Prey Swim line by scrolling down.

SS: You recently started your own swim line, Prey Swim! What made you want to launch a swimwear collection?
I have always had a passion for the ocean. Something about water itself is otherworldly and feels as if it washes away the day’s karma, and it gives you an overwhelming feeling of new energy. I grew up in a bikini, and whether it be the ocean, lake or pool, I’ve never been too far from water. As I’ve gotten older I’ve really become particular with the material, cut and support of swimwear, and after endlessly searching for the perfect fit, I decided to create it myself!

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